Sales of electronic commerce can be analyzed from the following equation:
“Number of visits x = sales conversion rate”
Improving conversion rate
Emailing campaigns for ecommerce
First select a small number of products that we will promote. To this end we have to evaluate whether we can reduce the profit margin to achieve using them as “hooks” to encourage our existing customers to buy again and so continue to be on your short list. Also by cross selling we can amortize this promotional discount.
After choosing the products create a promotion on the online store for the discount applied is reflected in our product catalog. It is advisable to directly lower the price, it is always best to use the promotion system that provides e-commerce platform.
Then, using the e-commerce manager will select the products are listed as recommended and complementary on the tab of promotional products to refine the maximum cross-selling.
We also review the records of promotional products to ensure that they have quality images and complete descriptions. The information for these products must be perfect.
“If we lower the price of a product, it is best to use a promotion, will have a greater visual impact.”
If these products are comments from previous customers will gain credibility.
For information please visit here: http://platinumwebmedia.com.au/
Improving web traffic in the short term
Every online store should have a strategy in search engine optimization to generate quality traffic and free medium and long term, this is indisputable. However you need to increase traffic in the short term we can use other online marketing strategies such as sponsored ads (Google Adwords) actions in social networks and email marketing campaigns.
In this case we will make an email marketing campaign using our database of clients and other subscribers. The key databases of subscribers are: the more we have and more focused with what we provide the better.
The next step is to design a newsletter to display products; this can be done easily using a template for Mail Chimp, a simple tool for sending mass emails. This design will add an introductory text indicating we are promoting a selection of products for a limited time. Then add all promoted products, which will include for each:
If the discount is bulky, helps add what percentage of savings.
Both the image and the product name should be linked to records of these products in our online store . These links they should add tracking parameters to correctly measure the impact on our traffic and sales with Google Analytics. Google provides the tool for this purpose URL builder.
To indicate that
Campaign Name: promotion to August
Medium: email marketing
Now we can only choose the right time for shipping. This will depend on the nature of the product, but in general it is recommended earlier in the week and in the morning.
Days after shipment analyze the impact of the campaign, we will use for this purpose:
The Control Panel Mail Chimp, where we see how many subscribers opened the email, clicks they have done and many more interesting facts.
Google Analytics, where we can analyze the behavior of users that came from the email marketing campaign, including e-commerce module that will show the increase in sales of promotional products;
If everything went as it should, at this point we should notice an increase in sales of the products offered and to a lesser extent in related and complementary products. For some products the time spent on the purchase decision can be longer than a week, so we should not be impatient.
If the results are satisfactory campaign must not fall into the temptation to abuse this strategy. Depending on the product or service the maximum frequency must be 15 days or a month.
From here I invite you to do the test and share the results with us.