To bet on a market or product our SWOT matrix should show a greater number of opportunities that threats together with a greater amount of strength than weakness promoted in search engines today, one of those strategies have more opportunities and strengths. We will discuss some of them:
1- What most Internet users do is look for information
In surveys where the uses of Internet always appears as the protagonist’s need to “seek information” is measured. In World, for example, as the Eighth Survey of Internet Users Association for Media Research, the main activity in World on the Internet is “searchable”. Users seeking information to purchase products, to learn today, to obtain material for their own websites; this need will remain a primary motivation for using the Internet.
2- Searchers have loyal users
A study of the company entitled Search Engine User Behavior shows hi-fi users have to search engines. In this study asked a sample of users on, they would do if the first attempt to find out not lists the specific information you are seeking. The answers were:
– 82% said they would change the search phrase for another, more significant in the same search engine
– 13% said they would opt for search engine change and continue to use the same original sentence.
– A 2% use another phrase in another search engine
– Only 3% use other means other than a search engine to find information.
At the end of this study, it indicates a fidelity to the seekers of 97%, a value which undoubtedly represents an excellent opportunity to invest in this medium. Search engines will remain the main tool for finding information.
3- Search engines are the cheapest way to get visits likely to become customers
Of the most used tools on internet marketing, search engine optimization is the most profitable because it combines its formula for ROI costs low in the long term with high visitor-customer conversion.
When a potential customers who is looking to us by our advertising costs are greatly reduced. Those who come to our website through search engines is someone who’s already has in mind: a product, content, and service which will be very similar to some of those who make up our portfolio of products and services (provided our site possesses an effective search engine positioning). Convert that visit client requires less effort than if we are who we look to the customer directly.
4- Search engine optimization increases the branding company
Search engine optimization can enhance the branding of a company in a very peculiar way. Recent studies show that users tend to believe that the companies that are listed on the results pages of search engines are of a higher quality than companies that are not listed in the search engines.
As is clear from the study that 36% of search engine users believe that the companies that are noted at the top of the search engines are the leading companies in its sector. This though is not technically true, since obtaining a better ranking depends on a number of attributable to the Web page and not the quality of the company itself technically, it’s an urban legend that we use to play it to our advantage.
5- Search engine promotion is 100% measurable
To know if a marketing action is correct; such action must be measurable or controlled. A typical search engine optimization campaign can be audited at any time in order to improve it or to assess the feasibility of it.
Systems Web traffic statistics today can measure the number of related search engine promotion that gives us a broader view of the business indicators. Figures related to “visitors from search engine”, “Search engines that originated visits” and “keywords that led to visitors to the site through search engines” are data that help us to easily measure the success of a search engine optimization strategy.
Knowing the advantages trial and error
Although the above paragraphs seem a fairy tale, only with the implementation of a strategy of search engine positioning can realize the benefits of this tool on Internet marketing. The search engine promotion is an action of trial and error, where things that go well kept and the things that do not go so well can be corrected immediately.